Unmatched access. Hard-earned expertise. BE Media empowers high-stakes clients to command action through
effective communication — the bedrock of success. The best story doesn't win. The best-told, best-sold one does.
Want in the game? BE the game. BE Media.
Don’t take our word for it.
“Brad Edwards has been our greatest blessing. He does it all, and knows it all—everything communication.”
— Stacey Wahlberg
Founder, Cal’s Angels
“Simply put, Brad’s story launched what is now our international nonprofit. He’s one of the rare ones: he gets it.”
— Bob Shea
Founder, Devices 4 the Disabled
“Brad is the best writer in television news. His style and voice are unmatched. His mission is simple but so hard to pull off: impact.”
— Ginger Zee
Chief meteorologist, ABC News
we are
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Brad Edwards
CHIEF STORYTELLER
A nationally recognized word nerd with impact, Brad specializes in message development, delivery, media training, media content production, and speech writing. Brad is one of the most awarded and respected news anchors and investigative reporters in the country, and the first openly gay main anchor in Chicago. His journalistic work, most recently at CBS, freed people from prison, passed laws, and changed policies. He now uses his investigative skillset to help clients. Brad won the nation’s top journalistic honor—the National Edward R. Murrow Award for writing—along with dozens of Emmy Awards, including eight in a row for Best News Writing (2003-2010). In 2019, Brad was named main anchor for CBS Chicago; he later led the station’s digital streaming efforts, becoming primary anchor and storyteller. Brad is also a founding board member of Devices for the Disabled (D4D), a non-profit that repurposes durable medical goods—from walkers to power wheelchairs to customized vans—for thousands of patients in financial need. His news story helped launch the now-international 501(c)(3).
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Lisa Berron
SENIOR CONSULTANT
An entrepreneur and C-suite star with a rare mix of corporate cleverness and street sense, she’s a Houdini when it comes to clarifying the convoluted and crystallizing compelling messages for our clients. Lisa’s titles include Managing Partner, CMO, VP, and more. She has expertise in corporate and financial communications, marketing, and media planning and buying. Born in Chicago and holding a Master’s degree from Northwestern University in Integrated Marketing, Lisa is on a first-name basis with preeminent business minds. She’s teamed with Amazon, AutoZone, Caterpillar, Papa John's, Epic Games (Fortnite), Expedia Group, Godiva, McDonald's, Michelin, Sundance, Hefty, Moen, and more. Lisa served on the board of Yellowstone Forever, which—as Yellowstone National Park’s official non-profit partner—protects, preserves, and enhances this national treasure through education and philanthropy.
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Kara Elizondo
CREATIVE DIRECTOR
A multiple Emmy Award winner, Kara shapes media at every level—from startups to major networks. She launched CBS Chicago’s digital streaming network and led major projects, serving as senior producer on the Edward R. Murrow Award-winning true crime docuseries PainKiller: The Tylenol Murders. A versatile media strategist, Kara crafts digital experiences, edits compelling video, books top-tier talent, and conducts in-depth investigations. She’s worked as a field producer for Univision’s Jorge Ramos, helping launch Real America for Facebook Watch. At NBC’s 30 Rock, she produced videos for Morning Joe and other top network programs. She has also played a key role in several acclaimed network documentaries.
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Chief Storyteller
A nationally recognized word nerd with impact, Brad specializes in message development, delivery, media training, media content production, and speech writing. Brad is one of the most awarded and respected news anchors and investigative reporters in the country, and the first openly gay main anchor in Chicago. His journalistic work, most recently at CBS, freed people from prison, passed laws, and changed policies. He now uses his investigative skillset to help clients. Brad won the nation’s top journalistic honor—the National Edward R. Murrow Award for writing—along with dozens of Emmy Awards, including eight in a row for Best News Writing (2003-2010). In 2019, Brad was named main anchor for CBS Chicago; he later led the station’s digital streaming efforts, becoming primary anchor and storyteller. Brad is also a founding board member of Devices for the Disabled (D4D), a non-profit that repurposes durable medical goods—from walkers to power wheelchairs to customized vans—for thousands of patients in financial need. His news story helped launch the now-international 501(c)(3).
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Creative Director
A multiple Emmy Award winner, Kara shapes media at every level—from startups to major networks. She launched CBS Chicago’s digital streaming network and led major projects, serving as senior producer on the Edward R. Murrow Award-winning true crime docuseries PainKiller: The Tylenol Murders. A versatile media strategist, Kara crafts digital experiences, edits compelling video, books top-tier talent, and conducts in-depth investigations. She’s worked as a field producer for Univision’s Jorge Ramos, helping launch Real America for Facebook Watch. At NBC’s 30 Rock, she produced videos for Morning Joe and other top network programs. She has also played a key role in several acclaimed network documentaries.
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Senior Consultant
An entrepreneur and C-suite star with a rare mix of corporate cleverness and street sense, she’s a Houdini when it comes to clarifying the convoluted and crystallizing compelling messages for our clients. Lisa’s titles include Managing Partner, CMO, VP, and more. She has expertise in corporate and financial communications, marketing, and media planning and buying. Born in Chicago and holding a Master’s degree from Northwestern University in Integrated Marketing, Lisa is on a first-name basis with preeminent business minds. She’s teamed with Amazon, AutoZone, Caterpillar, Papa John's, Epic Games (Fortnite), Expedia Group, Godiva, McDonald's, Michelin, Sundance, Hefty, Moen, and more. Lisa served on the board of Yellowstone Forever, which—as Yellowstone National Park’s official non-profit partner—protects, preserves, and enhances this national treasure through education and philanthropy.
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Elevate your name and elevate your game. We've mastered the craft with a contact list that spans newsrooms and newsmakers everywhere. With decades of experience making and breaking stories, BE Media knows how to mitigate or propagate any story with rapid reflex.
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Decoding communications and owning the message. A comprehensive, high-level, tailor-made tutorial geared towards advancing achievers. The message whisperers at BE Media employ decades of practice proven experience, and empirical data to win any medium.
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BE Media teams a 12-time Emmy Award-winning writer with a bilingual business executive (she speaks c-suite and street smart). Combined, we'll make your message smack with impact: from the ballroom to the boardroom.
media@bemedia.ai